SME Innovation and Global Expansion Programme

SME Innovation and Global Expansion Programme
The World is Waiting……

Organized by The Ureka Education Group and your Institution
Dates and Location: To be defined
By Invitation Only

Background & Rationale

In the current world economic environment, companies must innovate and expand internationally to achieve significant benefits, including access to new, diverse customer bases and untapped markets, which increases revenue and stabilizes growth against local economic fluctuations.

This expansion also provides access to potential international partnerships and investments. Other key advantages include improved brand recognition, greater economies of scale, enhanced supply chain resilience, and opportunities for innovation and learning from diverse markets.

Expanding internationally also allows for the development of diversified revenue channels, which can significantly contribute to a company’s overall growth and stability. Innovation and ternationalization are key to growth because it allows for acceleration, provided a solid internationalization strategy is in place.

Why Internationalization Matters

The Risks of Staying Local

Many companies hesitate to expand internationally due to perceived risks. However, focusing solely on a single market has its own risks. A competitor offering a more competitive product or service can jeopardize the company. Additionally, concentrating investments in one territory exposes the company to the country’s economic fluctuations.

The Benefits of Going Global

Internationalizing a company allows for a balanced approach to risks. While expanding globally also has risks, it enables establishing a presence in different territories with varying levels of competition. Internationalization provides protection from the economic fluctuations of a single country, including political decisions, economic conditions, or taxation.

Objectives

1. This project challenges SMEs, Entrpreneurs and Start-Ups to conceptualise and develop a comprehensive plan to define & implement a business strategy for global expansion based on Innovation with the correct use of AI
2. Participants will apply their business knowledge and practical skills to create a viable and innovative strategy to take their company into the global market.

Why this course is relevant

International Expansion Progamme

Despite challenging economic conditions, SMEs are growing and creating jobs. However, this represents a small proportion, as many businesses often focus locally: globally only less than 1 % of SMEs participate in global trade or export activities, and just 21% of mid-to-large companies are highly international.

There are sectors where companies can diversify, establish themselves, and export. Internationalization is key to growth because it allows for acceleration, provided a solid internationalization strategy is in place.

Programme Details

Format & Participants

• Format: An intensive week on location, comprising of interactive working sessions, presentations from industry experts and relevant visits.
• Participants: SME’s, Entrepreneurs and Start-ups, business students and professionals
• Location: To be defined
• Certification: The Ureka Education Group and Your Institution

Methodology

The sessions will be totally immersive and interactive with the lecturer presenting and explaining the tasks and the participants actively working on the subject with the lecturer’s support.

Please see Sessions and Expected Outcomes below

Logistics

Sessions & Expected Outcomes

Expected Outcomes

• A detailed business plan for global expansion, including operational, financial, and marketing strategies.
• A pitch presentation aimed at potential investors and other stakeholders.
• A report documenting the research, analyses, and rationale behind the proposed strategies and decisions.

Sessions

Day 1

• Conceptualise/Define your offer based on Innovation strategies
• Use AI to conduct market research to define the best 3 locations where to expand in terms of demand for your offer, taxes, regulation and all other relevant factors

Day 2

• Branding, defining all brand attributes
• Define vison and mission
• Draft Marketing Plan with the aide of AI

Day 3

• Identify all potential set-up costs
• Identify all potential revenues streams and expenses
• Develop a stakeholder engagement plan, identifying potential funding sources, competitors and strategic partners.

Day 4

• Draft the business model (aided by AI), and operational structure considering risk mitigation and limited initial investment
• Develop a comprehensive plan for the operational structure & management, including the identification of critical processes

Day 5

• Prepare a comprehensive report and pitch presentation for potential investors, including the business plan, structure, marketing strategy, and rationale for the proposed strategies and decisions (aided by AI)

About The Ureka Education Group

The Ureka Education Group is a tertiary education provider, established in London in 2014 by a group of Sloan Fellows from London Business School and headquartered Silicon Oasis, in Dubai.

It specialises in Experiential Learning, Executive Education & Training and Innovation & Entrepreneurship Development.

Ureka is the Training and Capacity Building Partner of the United Nations Institute for Training and Research (UNITAR) and partner of the RIT (Rochester Institute of Technology) in Dubai, and is presently one of the largest experiential learning companies in the IMEA region.