Lyon Immersion Programme
Experience the epitome of hospitality excellence in Lyon, France’s gastronomic capital and a UNESCO World Heritage site. Thisintensive one-week programme offers prospective students and hospitality professionals an unparalleled opportunity to explore the multifaceted tourism landscape of one of Europe’s most dynamic cities.
From congress centres and luxury hotels to lifestyle concepts and Michelin-starred restaurants, discover how Lyon seamlessly blends traditional French hospitality with innovative tourism trends. Immerse yourself in strategic insights, hands-on visits, and networking opportunities that will transform your understanding of modern hospitality management.
Programme Overview
Duration & Dates
6-day intensive programme
A carefully curated week designed to maximise learning through strategic site visits, expert conferences, and practical experiences across Lyon’s diverse tourism sectors.
Investment
€1,750 per person (Including tax)
Comprehensive package covering urban transport with airport transfers, entrance fees, guided tours, expert speakers, and evening networking activities. International travel, accommodation, and meals arranged separately.
Gastronomy Tourism
Explore Lyon’s renowned culinary heritage through gourmet experiences
Business Travel
Discover conference facilities and corporate hospitality solutions
Luxury Hospitality
Visit prestigious establishments and Michelin-starred venues
Lifestyle Concepts
Experience innovative hotel designs and sustainable tourism practices
Lyon: A Tourism Powerhouse
3rd
Largest City
In France by population and economic significance
500
Heritage Hectares
UNESCO World Heritage List inscription
2nd
Conference City
Leading French destination for international conferences
126
Direct Destinations
From Lyon’s international airport
Strategic Location
Transport Hub
World Recognition
Day One: First Discoveries
1. Morning: Strategic Introduction
Conference: “Strategic challenges of tourism for the Auvergne-Rhône-Alpes region: which activities? which target audiences?”
Begin your journey with expert insights into regional tourism strategy, understanding how Lyon positions itself within the broader French tourism ecosystem and identifies key market segments.
2. Afternoon: Historical Context
Guided Tour: “From Bellecour to Vieux-Lyon”
Explore Lyon’s UNESCO-listed old town, discovering the architectural and cultural heritage that forms the foundation of the city’s tourism appeal. Walk through cobblestone streets and understand how history informs modern hospitality.
3. Evening: Building Connections
Networking Eventwith French MBA students
Connect with current students pursuing hospitality and tourism management, exchanging perspectives and building professional relationships that extend beyond the programme.
Day Two: Business Travel Excellence
Understanding Business Tourism
Lyon’s position as France’s second-leading conference destination reflects sophisticated infrastructure and service standards. This day explores the business travel segment, examining how venues and hotels cater to corporate clients and international delegates.
The conference addresses critical questions: What distinguishes business tourism from leisure travel? How do venues adapt to evolving corporate expectations? What role does Lyon play in the competitive European MICE market?
Day Three: Sustainable Mobility
Responsible Tourism in Action
Sustainability has become paramount in modern tourism development. This day examines how Lyon integrates mobility solutions withenvironmental responsibility, exploring the intersection of accessibility, tourist experience, and ecological impact.
The afternoon combines practical experience with cultural enrichment, demonstrating how Lyon’s commitment to sustainable mobility enhances both resident quality of life and visitor experience.
Day Four: Lifestyle Innovation
The New Hospitality Paradigm
Contemporary travellers seek authentic, design-forward experiences that reflect local culture whilst providing modern comfort. The lifestyle hotel segment has emerged as a powerful force in hospitality, appealing particularly to millennial and Gen Z demographics who prioritise experience over traditional luxury.
This day explores two innovative Lyon concepts that exemplify the lifestyle approach: Eklo Hotel and Mob Hotel. Both properties challenge conventional hospitality models, emphasising community, sustainability, and distinctive design aesthetics.
Day Five: Luxury Hospitality Codes
Decoding Luxury Tourism
Luxury hospitality operates according to distinct codes and expectations that transcend mere opulence. This concluding day examines how prestigious establishments create exceptional experiences through meticulous attention to detail, personalised service, and sophisticatedunderstanding of international clientele.
The luxury segment demands comprehensive understanding of service excellence, cultural sensitivity, and the subtle details that distinguish exceptional from ordinary. This day provides invaluable insights for professionals aspiring to lead in premium hospitality environments.
Programme Inclusions & Practicalities
What’s Included
Participant Arrangements
Investment Value
At €1,750 per person including tax, this programme delivers exceptional value through curated access to Lyon’s premier tourism facilities, expert insights from industry leaders, and comprehensive exploration of diverse hospitality segments—an investment in professional development and industry knowledge.
Ideal Participants
This programme suits hospitality management students, tourism professionals seeking specialisation, hotel operators exploring new concepts, and anyone passionate about understanding how leading European cities approach modern tourism challenges whilst maintaining cultural authenticity.
Connect with Us
Ready to transform your understanding of hospitality and lifestyle tourism? The FIGS Education team stands ready to answer your questions, provide additional programme details, and guide you through the enrolment process.
Wael Azeem
Head of International Promotion & Short-Term Programmes
wael.a@ureka.co.uk
Contact Wael for programme details, curriculum questions, and international participant enquiries.
Berto Prosperi
International Dircetor
berto@internationalisons.fr
Reach Berto for strategic partnerships, institutional collaborations, and programme development.
Enrolment opens now for June 2026, spaces are limited to ensure intimate group experiences and meaningful industry access. Secure your place in this transformative week exploring Lyon’s exceptional hospitality landscape.