Entrepreneurship Programme for Working Professionals

OBJECTIVE:

To equip working professionals with the confidence and entrepreneurial skills needed to start a side hustle, providing practical training and hands-on experience over 4 weekends.

Programme Structure:

Total Duration: 18 hours
Format: 4 weekends, 4.5 hours per weekend
Target Audience: Working professionals aspiring to start a side hustle

Weekend 1: Laying the Foundation (4.5 hours)

Session 1: Introduction to Entrepreneurship (1.5 hours)

• Overview of Entrepreneurship: Understanding the entrepreneurial mindset, benefits of side hustles, and real-world examples of successful side businesses.
• Self-Assessment: Identifying personal strengths, interests, and skills that can be leveraged in a side hustle.

Session 2: Idea Generation and Validation (1.5 hours)

• Brainstorming Techniques: Tools and methods for generating business ideas.
• Market Research: Basic techniques for validating business ideas, including customer interviews and surveys.
• Feasibility Analysis: Assessing the viability of selected business ideas.

Session 3: Goal Setting and Planning (1.5 hours)

• SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals for the side hustle.
• Action Plan Development: Creating a step-by-step action plan for the next 3 months.
• Time Management: Strategies for balancing a full-time job with a side hustle.

Weekend 2: Building the Business (4.5 hours)

Session 4: Business Model and Value Proposition (1.5 hours)

• Business Model Canvas: Understanding and filling out the Business Model Canvas.
• Value Proposition: Crafting a compelling value proposition that addresses customer pain points.

Session 5: Branding and Marketing Basics (1.5 hours)

• Brand Identity: Creating a brand name, logo, and overall brand identity.
• Marketing Channels: Introduction to digital marketing, social media marketing, and traditional marketing methods.
• Content Creation: Basics of creating engaging content for your target audience.

Session 6: Setting Up Online Presence (1.5 hours)

• Website Development: Basic steps to create a simple website using platforms like WordPress, Wix, or Shopify.
• Social Media Setup: Setting up and optimizing social media profiles for business.
• SEO Basics: Introduction to search engine optimization for increasing online visibility.

Weekend 3: Operational Skills (4.5 hours)

Session 7: Financial Management (1.5 hours)

• Budgeting and Forecasting: Basics of creating a budget and financial forecast for a side hustle.
• Cost Management: Identifying and managing startup and operational costs.
• Pricing Strategies: Setting prices for products or services.

Session 8: Legal and Administrative Aspects (1.5 hours)

• Business Registration: Steps for registering a business and understanding legal requirements.
• Contracts and Agreements: Basics of creating contracts and agreements with clients and suppliers.
• Taxes and Accounting: Overview of tax obligations and basic accounting practices.

Session 9: Product Development and Service Delivery (1.5 hours)

• MVP Development: Creating a Minimum Viable Product (MVP) or service prototype.
• Feedback Loop: Collecting and using customer feedback to improve products or services.
• Quality Control: Ensuring quality and consistency in product or service delivery.

Weekend 4: Launch and Growth Strategies (4.5 hours)

Session 10: Launch Preparation (1.5 hours)

• Launch Plan: Creating a detailed plan for launching the side hustle.
• Marketing Blitz: Preparing for a launch marketing campaign.
• Launch Checklist: Ensuring all elements are in place for a successful launch.

Session 11: Customer Acquisition and Retention (1.5 hours)

• Customer Acquisition: Strategies for attracting and acquiring the first customers.
• Customer Retention: Techniques for retaining customers and building loyalty.
• CRM Tools: Introduction to Customer Relationship Management tools.

Session 12: Growth and Scaling (1.5 hours)

• Growth Strategies: Identifying opportunities for growth and scaling the side hustle.
• Partnerships and Collaborations: Building strategic partnerships to expand reach and capabilities.
• Continuous Learning: Importance of ongoing education and staying updated with industry trends.

Programme Features:

• Hands-On Activities: Each session includes practical exercises and hands-on activities to apply learned concepts.
• Mentorship: Access to mentors for personalized guidance and support throughout the program.
• Networking Opportunities: Opportunities to connect with fellow participants and successful entrepreneurs.
• Resource Materials: Access to templates, guides, and tools to aid in the development and growth of the side hustle.
• Accountability Groups: Formation of small groups to encourage accountability and peer support.

Expected Outcomes:

• Confidence Building: Increased confidence in starting and managing a side hustle.
• Practical Skills: Development of essential entrepreneurial skills through hands-on experience.
• Actionable Plan: A clear, actionable plan for launching and growing a side hustle.

Support Network: Establishment of a supportive network of peers and mentors.

This structured, practical training programme aims to empower working professionals to overcome their lack of confidence and entrepreneurial skills, enabling them to successfully start and grow a side hustle while maintaining their full-time jobs.

Please send an email to Ms Malak Jaber at malak.j@ureka.co.uk to setup a zoom meeting to discuss this opportunity. You may reach her at +971 50 207 3899.